Our Blog | White Label Solutions | Digital Marketing Resellers

The Benefits of Using SEO in 2019

12 Jan 2019

In the last few years, there has been drastic changes to the digital marketing landscape, but what has remained consistent is the importance of SEO as a marketing strategy thanks to its result-orientated nature.

Every business in this day in age will need to invest in SEO or risk losing money if their website is not optimised. The benefits of SEO are extensive, but below are the benefits we think are important especially as you embark on your client’s 2019 campaigns;

Return on Investment (ROI).

SEO provides better ROI as compared to normal ads. For example, when you buy 500 visitors from a paid ad, only 2% of those visitors might be converted into a sale. On the other hand, 500 clicks from SEO will guarantee that 4% of those visitors will be converted to sales.

Your ROI is not affected whether you have an e-Commerce or a non-e-Commerce website, as SEO provides measurable and trackable results.

2. No Paid Advertising.

One of the most attractive benefits of SEO is that paid advertising is not a prerequisite to attract customers if your SEO rankings are strong. You will be able to save a truck load of your client’s money, and convince them to invest it on other important areas, when you have an effective SEO strategy working for them.

3. Increased Traffic.

Website traffic is one of the greatest types traffic because people are actually searching for the solution your client is providing. When your client’s website acquires a top position on a search engine result page, it is more likely to collect a significant number of impressions and clicks. This means ranking in these top positions will significantly increase traffic to their website. Optimised tags and descriptions increase the click-through rate, promoting the increase in qualified website traffic.

4. Brand Credibility.

If your client’s website is ranked on the first page of Google search engine results, people are more inclined to trust the brand than a brand that is further back on the rankings. Google is the most trusted source when anyone is looking for something. 37% of all search engine clicks are on the first organic listing.

A business that does not utilise SEO is a business that is bound to live in the shadow of brands that are taking full advantage of it. There are many benefits your clients can enjoy by using SEO but the trick is to find the optimal strategy that will yield the desired results.

What benefits content writing offers

Digital Marketing Resellers

22 Dec 2018

Outsource Content Writing

Comments: 0

newspaper 418919 960 720 - What benefits content writing offers

When it comes to outsource content writing, many businesses would rather go at it alone than investing in quality writing from a reputable copywriting agency. Many like Digital Marketing Resellers offer affordable services that are an essential aspect of digital marketing for any business. However, many are still sceptical about what the benefits of immaculate content can bring for a website.

Reduce bounce rate

The more users browsing on your website, the more likely they might find something they want to purchase. And to get there, you need to have clean and clear content that not only attracts a high volume of traffic but to be able to keep those who have landed something interesting to read and will engage them. Great content will make users want to share it to their family and friends on their list of contents and your reach will grow wider and wider. If the website has nothing of interest to users, they will leave in droves. This will result in search engine crawlers from Google and other engines picking this up and reducing the ranking of your website.

Consistency

Humans are creatures of habit. By outsourcing content writing to a professional agency that can deliver quality content consistently will mean that you can have your posts published on certain days of the week. This will create a healthy expectation from your users about when content will be released, and they will trust that it will be enjoyable or educational for them. Outsourcing will ensure that everything is on time and you will not leave users disappointed.

Getting to know your users

By having quality content at affordable prices, you will be able to gauge what kind of content interests and excites your audience. This will make it easier for you to either change your content marketing strategy to attract a different kind of audience or expand it by diversifying your content. You will not have time to conduct research if you need to worry about the quality of the content.

When it comes to outsourcing content writing, it is all about finding the best agency that will provide you with content that fits your business. You can start your research by visiting Digital Marketing Resellers to learn more.

How outsourcing your writing can help your business

Digital Marketing Resellers

10 Dec 2018

Outsource Copywriting Services

Comments: 0

outsourcing - How outsourcing your writing can help your business

You may be thinking that paying another person to handle your content is a waste of money. In your mind, there is no difference between content you have created versus one that has been created by trained professionals. But there is a difference. To outsource copywriting services means that you will have a team of writers that understand how to make content interesting and engage to whoever is reading it. Don’t pass up a chance to gain the upper hand on your competitors and find out how to outsource content writing can be a benefit to your business.

Save money and time

Having a writer or two in your team may initially seem like a good idea, but if your business is still in its infancy stage, it may be an expense that you cannot currently afford. But contracting a copywriting agency to provide you with blogs and other content may be more cost effective and beneficial to your brand. You will be guaranteed fresh copy that is well written, well researched and written with your audience in mind.

Best practices

We all know that writing online content is not as simple as putting words together. There is more to it than that such as understanding what the best practices for search engine optimization (SEO) are to maximise the impact of the content and ensures that it ranks well. They will ensure that the content is visible on search engine results pages of Google, Bing, Yahoo and many others. They can do this by inserting keywords that will seem natural and is not picked up by the reader of the content.

Return on investment

Going at it alone might seem like a way to save money but it will not only drain your pockets but spoil the reputation of your business should your content not meet online standards. So, it is better to put your best foot forward with professional content that will help you increase the traffic of your website and get people to buy into what you are selling. Ranking high on search pages is just the first step but without well-written content, those visiting the site will leave immediately.

Don’t delay and contact Digital Marketing Resellers to find out how your business’ website can rank on top.

How to fuel your client’s digital marketing with PPC services at less cost

Digital Marketing Resellers

29 Oct 2018

Digital Marketing

Comments: 0

Digital agencies know the value of Pay Per Click (PPC) advertising and when to integrate it as part of a brand strategy for your clients. Organic search results and SEO are great for ongoing and steady brand building, but sometimes you may need to help your clients make a time-sensitive announcement, introduce a new product or boost web traffic based on a specific campaign or new message entry point.

You also know that once you’ve built your client’s website, it takes a while for it to build awareness via search engines. The launch phase is definitely a good time to boost it with an Adwords campaign, for example.

The trouble is that PPC marketing and management requires a lot of detailed research, analysis, split-testing and optimisation to hit the right note, off the mark. Your agency may not be geared for all the detailed work involved in that, or perhaps your experience lies more in the territory of creative strategy and design.

Employing certified Google professionals or those with the experience across all serving technologies to implement effective PPC campaigns for your clients can be an expensive investment, and with freelancers you would need to co-ordinate their cost and availability each time you have a need. There is another way to tap into experienced PPC professionals at less cost.

PPC Reseller Program

A highly specialised, white label PPC reseller program is now available to support agencies with PPC marketing and management. The DMR service ensures that you maintain your client relationships, while our experts focus on delivering the finely-tuned and intensively researched campaigns for you.

With this white label service, you can present measurable results to your clients and gain insight from Adwords Campaigns to feed back into your brand strategies. It’s a support service for your digital agency based on in-depth knowledge and experience of the territory. It means that you don’t have to waste time figuring out what works and what doesn’t.

We offer a streamlined process and a variety of campaign management options. We’ve handled millions of profitable PPC programs for business of all sizes and types. So tap into our experience to fuel your digital advertising. If you currently use PPC, we’ll examine the structure, budget efficiency and return on investment and then help you to take it to the next level.

Do you need a unique website design for your client’s brands, stat?

Digital Marketing Resellers

24 Oct 2018

Website Design

Comments: 0

Digital marketing agencies create effective digital strategies and campaigns to promote their client’s brands, but sometimes the business websites needs to be re-done or overhauled quickly before the campaigns are launched. Web design can be a time-consuming process, especially as you will want a unique solution for your clients brands, not based on templates.

If you need a website designed in a hurry or if there is a backlog in your system, you can outsource the web development and meet all your deadlines. The trouble is, you will need assurance that a white label agency can deliver the kind of quality that you expect, on time.

If you’re a web designer, you may find that delivering a unique e-commerce solution or custom PHP elements requires a little bit of coding help, or as a web developer, you may need some design input. If you’re working together as a team, if one member is held up on another job, they can’t always drop everything to attend to the one that is waiting for input to continue.

As a project manager, you may find it hard to juggle the SEO copywriting needed for a site with the development team and your client may be pushing for it to be launched asap.

As a digital agency owner, it can also become a costly exercise when your expensive resources are bogged down with the fine, finishing details of web design when you need them to be working on a creative pitch or campaign.

These are all common frustrations within a busy agency environment. But can you trust an external developer to meet your standards, and will it make economic sense to outsource and still earn a decent margin on the project?

Web Design Reseller Program

If you’re looking around for reliable designers, SEO writers and developers, or if you’ve had a less than ideal experience with outsourcing in the past, you’ll want absolute assurance that a white label reseller has all the skills to deliver a custom solution within a specific timeframe. You’ll want a cost-effective solution that doesn’t compromise on quality or originality.

Digital Marketing Resellers can step in at any stage of project development and run with it through to completion and perfection for you, or implement a solution from scratch. You can present a solution to your client that is responsive, strong and attractive, and still earn your agency profit on the job.

To do that, we have a streamlined process in place. We can arrange world class hosting, work with your existing framework or develop one based on your needs. We consider every single element of web development from SEO through to error-free, user experience focused and beautiful designs.

But don’t just take our word for it. Sign up for our free trial to experience our web design reseller program for yourself.

Enjoy effortless social media management for your client’s brands.

Digital Marketing Resellers

19 Oct 2018

Social Media

Comments: 0

Digital agencies understand that social media marketing is an important element of their services. Delivering social media strategies for the brands you look after is exciting and rewarding. Managing, scheduling and monitoring them isn’t.

What are some of the frustrations you face as an agency in keeping your eye on social media management while also juggling everything else you do for your clients? These are some of the things that agencies may experience:

Apart from being work-intensive, social media management can tie up your expensive resources that may be better employed on brand strategies, new campaigns or gaining new business.

As you know, engaging with the brand’s audience and gaining instant feedback provides valuable insight for developing your client’s brand strategies, but doing so on social media requires an always available, responsive team who understand customer service and the brand voice.

Employing and setting up a dedicated social media management team in-house can also be costly. Having to look for and schedule freelancers every time you have a backlog can also add to your frustrations.

One of the ways to keep the costs minimal while still having peace of mind that your client’s campaigns are being run efficiently and professionally is to make use of an outsourced social media management service.

The trick is to find experts with the solid skills and experience on all the various social media platforms to deliver the kind of solutions that you can be proud of and present with confidence.

White label social media management

With a white label service, you’ll maintain the relationship with your clients and present the reports as your own. Digital Marketing Resellers is a white label service supporting digital marketing agencies.

DMR can help your agency create, schedule and post social media content for your clients with less effort and cost. You can tap into our tracking system for insight whenever you wish, and you will be able to present measurable results to your clients.

If some of your clients are hesitant to jump into the social media environment, we’ll help you to prove the benefits to them with a current visibility benchmark followed by increased website traffic and search engine rankings.

We offer a free, one month social media trial so that you can be assured of the quality of our services before you put your reputation on the line. We’re that confident that our services will support your agency with the professionalism you expect.

How SEO analysis services help agencies pitch for new business

Digital Marketing Resellers

15 Oct 2018

SEO

Comments: 0

17167130118 0f462bc84c c - How SEO analysis services help agencies pitch for new business

As a digital agency that pitches for new business, you know that your portfolio and creative skills are good. You can do a good job on building their brand, and have done so for many other clients, but how do you give them absolute assurance that your agency can do the same for them?

The answer is strikingly simple: offer them a guarantee that you can improve their specific search engine rankings. Before you go in to pitch, place yourself in the shoes of a consumer who has not yet been introduced to your client’s brand. Without using any brand names, search the internet for the general type of product or service that the business offers.

Does the business come up within the first page of search engine results? Have you tried different search terms that people may be using? This simple exercise is not an SEO analysis, but it might give you an idea or first impression of your client’s online visibility to potential customers who are not yet familiar with their brand name.

Unless their current site consistently holds a top spot in all related and possible results in their area of business solutions, Search Engine Optimisation (SEO) is probably something that you know will need work.

This is where you can really wow potential new clients by approaching them with a full SEO analysis that provides a benchmark of their current online visibility. If you can guarantee to improve that, they will be impressed.

SEO Analysis Services

Digital Marketing Resellers helps digital agencies in the US to gain new business by offering a free SEO audit of the business that you would like to win. The pitch process can be long and expensive, so we take some of the cost and effort out of it for you by providing a detailed, white label report for you to present at the initial pitch.

An SEO analysis will cover a technical, content, link and Local SEO audit, as well as provide recommendations for improvement in each area. We can also do a competitive audit for you to gain insight as to how to approach your pitch strategy.

Speak to us before you start the pitch process on that new business you have set your eyes on. We’ll arm you with all the facts you need to support your pitch.

Our free trial includes free SEO audits so you don’t have to invest in the pitch before you’ve won the business.

Brand creation and brand building: where does it start and end?

Digital Marketing Resellers

28 Sep 2018

Branding

Comments: 0

As an agency, you know that creating a brand from a product or service is much more than a logo and a website. Sure, those two things are vital elements of the brand, but they don’t represent its entirety.

You know that the look and feel must be professional and polished, the communication must be consistent and appropriate for it’s customers and the message must be relevant. It’s a lot to co-ordinate, but it doesn’t stop there.

Brands are also about the relationships between the business and it’s customers. A brand is intangible because it also represents the personality, attitude and behaviour with which business is conducted, and how it’s customers feel about the relationship over time. How can you help build all those elements if you don’t actually own the business or even work there?

The whole is greater than the sum of its parts

If you have worked hard to create a stunning brand image for a client and crafted a clever message for their brand, you’ll want to ensure that it is visible in search results when potential customers are looking for a relevant solution to their needs.

Perhaps even worse than not being found, is being found and then have the brand receive bad press or bad reviews because of a broken form on a website or if online help or information requests are ignored.

Building an online profile includes ensuring that all contact details are correct, forms are working smoothly and that any online interaction between the brand and its customers is as professional as the image you have created.

DMR can help you with a full range of branding elements for you to present to your clients:

Our white label services support agencies in brand building efforts. Talk to us about your branding needs.

Offer PPC and Adwords to your clients without the slog of managing them

Digital Marketing Resellers

26 Sep 2018

Adwords Service

Comments: 0

adwords - Offer PPC and Adwords to your clients without the slog of managing them

Of course you want to help your clients reach new customers, but sometimes managing Adwords campaigns can be admin intensive and in a busy agency environment, it can cause other work to get backed up in the system.

That’s where Adwords specialists can help. Request a white label Adwords service so that you can have the management and reporting dealt with while you focus on creative strategies and brand identity.

You can outsource the elements of brand campaigns like search and display network ads, and have the white label reports sent back through to you. Incorporate your insights and send it onto your clients with confidence that traffic, leads and sales have been boosted.

The Adwords Management Process

We don’t need to tell you that Americans access the internet for products and services every day. You know that, but isn’t PPC more about analysis than creative work? In many ways, yes it is. But it also dovetails perfectly with your brand message campaigns. Here’s what we offer as a white label Adwords service to you:

A comprehensive Pay Per Click Audit with keyword research.
Setting up a campaign from start to finish: ads, location, keywords and extensions.
Spilt testing to improve metrics in terms of clicks, purchases, and form completion.
Identifying and eliminating all negative keywords.
Conversion installation and optimization for accurate benchmarking.
Demonstrating progess with weekly and monthly reports.
Monthly campaign analysis and revision depending upon statistics.
Re-marketing (where requested).

DMR are Digital Marketing Resellers and we can support your agency with professional white label Adwords management at wholesale rates. Contact us to talk Google Adwords or access our free trial.

Are your client’s brands visible on Facebook?

Digital Marketing Resellers

20 Sep 2018

Facebook Advertising

Comments: 0

Facebook has 241 million monthly active users in North America, as of the first quarter in 2018. And according to the statistics portal Statista (www.statista.com), over half of these are between 25 and 34 years old.

White Label Facebook Advertising is a service for advertising and marketing agencies to support the social media elements of your campaign that can be time-consuming and require on-going monitoring.

There’s no doubt that you would want your client’s brands to participate where potential customers spend much of their time, but do you have the time to create, schedule and monitor all of this activity for them?

Assigning a member of your creative team to full time social media monitoring and reporting doesn’t make sense, and when you have many brands in your stable to take care of, the work is multiplied to the point of complete overflow.

Focus on your client’s strategy and let white label resellers take care of the Facebook advertising, monitoring and reporting for you. You’ll receive regular reports that you can brand and pass on to your clients with confidence.

Why Facebook?

Apart from the sheer numbers, the length of time that people spend on Facebook was already at an average of 39 minutes daily in 2014.

Facebook advertising is great for your clients with smaller budgets. Let them know they can still reach a large audience with less cost. It’s an engaged audience and interacting with them does take effort, but the results are directly measurable.

Importantly, the insights gained from Facebook activity can be fed back into your brand strategies and inform your creative teams.

DMR offers a Social Media Reseller Program that will take care of Facebook advertising for your brands while you focus on the creative strategy and campaigns. We offer wholesale prices so that you can incorporate it into your own offering while still making a profit.