Digital agencies know the value of Pay Per Click (PPC) advertising and when to integrate it as part of a brand strategy for your clients. Organic search results and SEO are great for ongoing and steady brand building, but sometimes you may need to help your clients make a time-sensitive announcement, introduce a new product or boost web traffic based on a specific campaign or new message entry point.

You also know that once you’ve built your client’s website, it takes a while for it to build awareness via search engines. The launch phase is definitely a good time to boost it with an Adwords campaign, for example.

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